Rinseo Park
Hi, my name is Rinseo (pronounced RIN-suh), and I am a PhD candidate in the Department of Communication (Media Psychology) at Stanford University, working with Professor Nilam Ram in The Change Lab and with support from the Korea Foundation for Advanced Studies and the Center for Mind, Brain, Computation and Technology. Before Stanford, I completed my undergraduate degrees in Communication and Applied Statistics in 2020, and my master's degree in Statistics & Data Science in 2022 at Yonsei University, working with Professors Young Min Baek and Sangwook Kang.
I am interested in how individuals select and switch among diverse media content such as smartphone apps or TV channels. My research develops measurement and formal models of dynamic media selection and media effects, using smartphone app logs from the Human Screenome Project. Specifically, my work describes how much and in what ways screen use is fragmented, explains what motivates fragmented screen use and how media reshape that motivation, and informs the design of just-in-time interventions.
Trained as a quantitative methodologist, I have modeled trajectories in satellite remote sensing, in public opinion, and now in individuals' screen use. Broadly, I model behavioral trajectories in naturalistic environments at multiple timescales (from seconds to decades) across multiple levels (from individuals to groups).
I like morning coffee, midday books, and evening runs. đź’«